Work/Diesel ONEXONE
According to fashion brand, Diesel, giving back and helping take care of the world’s children isn't an obligation, but responsibility. Since its inception, Diesel Canada is proud sponsor of ONEXONE, and in support we have enthusiastically extended our ideas and expertise however innovatively we can.
On a sunny September morning in Toronto’s Yorkville, for instance, local celebrities including Food Network chef, David Rocco gathered to flip pancakes for a free street breakfast in support of ONEXONE’s ‘Feeding Our Children’ initiative. To fully maximize goodwill and energy of hungry patrons, we devised a QR based strategy and process instantly enabling mobile donations. Customized programming also spread word about ONEXONE’s commitment to providing nutritional food to less fortunate Canadian kids via its First Nations School Breakfast Program, in tow with several other community partnerships in inner Canadian cities. Everyone agreed, pancakes have never been more fulfilling.
Mobile/QR strategy
Brand Strategy
Creative brand development
