Work/Veroli Foods
The sheer passion and desire to celebrate the value of a shared family meal is a simple, powerful story – and jumping of point for the Veroli brand. From a recipe scribbled on notepaper to U.S. wide distribution of an artisan-Italian, specialty food line happened in less than 3 years. And its close relationship between marketing and product development is what propelled it.
Working intimately alongside the brand’s owner and development teams – from business plan and model to product development, to creative branding and content development – we challenged families to Eat together. Eat Real.
We wove the story at every brand touch-point, adapting the tag, ...come back to the table. Featured on CNBC's The Big Idea, big ad man and former host, Donny Deutsch proclaimed the brand, "...brilliantly positioned for today... compelling and bang on!". After which he was thanked with a big plate of lasagna.
Brand & business strategy
Product concept & formula development
Creative brand development
Creative content development
Packaging design & development
Photography & illustration development
Brand activation & tactics
...Veroli is brilliantly positioned for today, it's branding is compelling and bang on!
- Donny Deutsch, The Big Idea
on MSNBC
