Work/Red Carat
When a gem wholesaler approached us to streamline and simplify their current B2B web properties, a new business and revenue stream virtually exposed itself as a disruptive diamond in the rough.
Post-research insight sparked the positioning strategy leveraging trending demand for precious and semi-precious coloured gems. The big idea: market loose, rare gems directly to the luxury consumer. This new 'premium strategy' approach not only revealed obvious value (quality/price ratio) within the category, but additionally empowered the purchaser (or gift-giver) with creative freedom as how to ultimately use the gem to design a piece of jewelry.
We began with a naming exercise and conceive a strategic new brand name, 'Red Carat'. An end-to-end brand identity system followed, underscoring the concept of beauty and colour in nature. Lastly, for our sophisticated e-commerce web hub and data platform, we built on dazzling photography in unexpected contexts and fluid user experience. The goal was to lead visitors on a rarefied, fantastical journey through light and colour, across a virtual landscape of desire.
Brand & business strategy
E-Commerce strategy & development
Creative brand development/branding naming
Product concept development
Creative content creation & development
Packaging design & development
Photography & illustration development
Website design & development
From logo to typography to strategic colour program, we conceived an imaginative, comprehensive graphic brand identity system and guidelines, imaginatively illuminating the Red Carat story…
the colour of forever.
