Work/Lexus + COME Optical
Engaged for concept and creation of a collaborative promotional video, our challenge was to marry the design-obsessed ethos’ of luxury car legend, Lexus with select, iconic eye-glasses brands of Japan’s COME Optical.
Imaginatively synchronizing angles, movement and macro details - from hand burnished frames and filigree to sensuous body pans of the Lexus model, ‘CT200h’ - form, light, colour and shadow perform a virtual tango.
Suffused with exuberant elegance, the final cut is captivating and delightfully memorable.
Art direction
Video direction
Directed by Yuuko Konagai
Edited by Jeff Poremba
D.O.P./Cameraman Andrew Wilcox
