In all its manifestations and applications, obsessions and exploits, food intersects life today more than ever. The virtual youthquake of posts hash-tagged, ‘food’, topped 210 million since Instagram launched in 2010. From the pursuit of cooking and all things culinary to the rise of celeb chefs and foodie travel, to public health, wellness and product innovation – the digital age and social sharing are food’s great equalizer. Endless content and commentary influences what we eat – where, when, how and with who.

Yet an upsurge of ad-clutter and more taste-fakers than makers in a noisy marketplace means democratization of food isn’t always so appetizing. The key to cutting through is to simplify and focus. Tapping movements and flashpoints then immersing and sharing within crowd cultures. This is where brand and experience are increasingly one – extensions of values and beliefs.

We're a particularly consumed group with an insatiable appetite to discover, create and innovate both for ourselves and our client partners. We'd love to hear what you're cooking up.

Brand strategy & creative brand development

Immersive creative content & recipe development

Product program strategy, development & package design

Video production & animation, food styling, photography & illustration

Podcast development & production