Work/Canada Goose
Going on 5 years, winter fashion brand, Canada Goose jumped on the QR wave early on to drive eyeballs to its mobile site. We worked closely with the brand team fusing core graphic brand elements to create a unique QR code for print tags that continue to hang from the sleeves of thousands of stylish puffers worldwide.
Inordinately high from the onset, scanning surged in 2017 with year-over-year rates leaping by an astonishing 1,300%, representing more than 218,000 scans worldwide. While North America was initially slow to warm to QR, a worldwide wave of adoption is underway as a result of device-ready readers built in to IOS10 and others. There's no denying the value of this 'url buster' functionality, at last easy to use.
Mobile/QR strategy
Creative brand development
Data & analytics
