Work/Campbells
Long before Warhol sealed it as cultural icon, the Campbell’s soup can was ensconced as a trusted and reliable dinner partner. Today, the brand still sends us back to simpler childhood days.
Despite a gradual decline in retail soup consumption Campbell’s had diversified years earlier with strong footing in food service sectors – from corporate and healthcare to quality independent operators – delivering innovative, tailored product and business solutions. As distribution expanded, more strategic communication tools were essential to underscore its vast category expertise, culinary support and mandate for unmatched customer care.
With the iconic brand as jumping off point, together with its business positioning – that diverse foodservice insights and solutions make choices simple – we created multi-tiered, contextual, rich content and distinctively sophisticated communications programming. All designed to maximize markets and engage new ones for next generations.
Brand strategy
Creative brand development
Creative content creation
Collateral design & development
Photography & illustration development
simmering insights, strategy and innovation
_creating delicious desire for new generations
